Nov 3, 2014

Red Bull Triple Set

We teamed up with Red Bull for the Triple Set this Saturday! If you’re around Southern California, head down to San Diego to watch the contest. See more details after the jump…

Oct 21, 2014

NFL Part 3: San Diego and San Francisco

The final two colors of our NFL inspired collection are launching this Friday here on We saved California for last with 49ers and Chargers colorways. These colors will be limited and once they are gone, they’re gone!. See photos of the pairs after the jump…

Oct 18, 2014

New Holiday Styles

Three new holiday styles launched here on today! Get the Snake Bite, Palm Desert, and Brush styles in the shop section of the site. These new pairs will also be available in stores very soon. Enjoy the weekend!

Oct 16, 2014

Ethika x LRG

We are proud to announce an exclusive collaboration between Ethika and LRG. See where and when you can get this limited pair after the jump…

Oct 8, 2014

Freaks Come Out Friday

This Friday we are releasing a freaky pair of guys AND girls Ethikas here on the site. The pair will be perfect for those blacklight Haloween parties coming up. Quantities will be limited. The guys pair will be in the Staple fit and the girls pair will be in a Cheeky fit. Get your hands on them this Friday morning!

Oct 8, 2014

Pink Staples to Benefit Breast Cancer

All month long, the pink Staples will be on sale for $10 here on Ethika is celebrating the ladies in our lives who have been diagnosed with breast cancer or currently coping with this disease by donating $1 from each sale of the Staple “Pink BC” to Boarding For Breast Cancer Foundation’s Survivorship Fund. To learn more, visit

Oct 2, 2014

Mike Smith launches The Harbor Series

Yesterday, our good friend Mike Smith launched his new web TV series called The Harbor. The series is targeted at high school kids. Each week, there will be an episode focused on issues that high school kids face everyday at school. The series are going to be aired in high school homerooms all over the country. On episode 1, Mike breaks down the habit of judging people and the negative road that may lead you on later in life. Watch the first episode after the jump! To sign your school up, head over to

Oct 1, 2014

NFL Part 2 This Friday

Part 2 of our NFL Inspired Colorways drops this Friday on This week, we are catering to all you Green Bay and Redskins fans. Quantities will be limited so get your size before they run out. Product will go up at 10am in the shop section of our site. See what both pairs look like after the jump!

Sep 23, 2014

NFL Part 1 Available Now

We launched our first two NFL colorways over the weekend right before the Denver/Seattle Superbowl rematch game. The Seahawks and Broncos inspired pairs are limited editions but there are still a few left on our site! Stay tuned for Green Bay and Washington pairs coming next!

Sep 15, 2014

NFL Collection Coming Soon

Football season is back and we wanted to make six limited edition colors for six of the teams. Read more to see what teams we picked and why we picked them!