• Malcolm McCassy Interview

    Our friends at Tillys came by our booth at Agenda show to sit down with Ethika founder Malcolm McCassy. Read the interview after the jump...

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  • Agenda Long Beach Wrap Up

    We just finished the Agenda show in Long Beach and everyone was hyped to see all the new prints we have coming in 2014. The booth became a popular hangout for our crew including Robbie Maddison, Twitch, Chaz Ortiz, Kelia Moniz, Austin Carlile, Anthony Napolitan, and more. We will be back in Las Vegas for Agenda next month so if you plan to attend contact us to set up an appointment. Watch for the new product to start dropping right here on our site in the next few weeks!

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  • My Own Lane Now Available

    The second album from Kid Ink, My Own Lane, is available now on iTunes! Within hours of it's release, the album passed Beyonce to top the iTunes album charts. Our good friend Machine Gun Kelly is also featured on the album. It's a must to add to the collection for sure! Check out the video for "No Miracles" after the jump...

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  • Ethika at Agenda

    If you happen to be at the Agenda show in Long Beach, CA the next couple days come see us at booth B18! We will have our whole 2014 line on display. See you there!

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  • All Access With Kid Ink and Machine Gun Kelly

    MGK and Kid Ink just released two new web series taking you behind the scenes of each of their tours. First, MGK dropped a new Kellyvision that takes you across the border to his Canadian tour. This will have you laughing your ass off. The second video is from Kid INk's Roll Up tour. Check out what Ink and the Alumni boys were up to in Europe! Watch the edits after the jump...

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  • New Of Mice and Men Music

    Our friend Austin Carlile and the rest of the Of Mice and Men guys are getting ready to drop a new album titled Restoring Force at the end of this month. You can Pre-Order the album now on iTunes. Listen to the first couple songs after the jump...

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  • Happy Birthday Sheckler!

    We wanted to wish one of the biggest bosses in skateboarding, Ryan Sheckler, a happy 24th birthday today! Ryan has been a part of our familie since Day 1. We went through the archives and grabbed a few photos of Ryan over the years, starting when he became the youngest X-Games gold medalist at 13 years old. Cheers to another year Ryan! Check the photos after the jump...

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  • Familie Brew

    2013 has been an amazing year for us and it couldn't be possible without all the support from the athletes, artists, and most importantly, the customers. We wanted to release a limited edition kit to celebrate the successes of the past year, along with toasting to all of the things brewing for 2014. So take a moment to relax and enjoy a cold Familie Brew with us. Cheers to you!

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  • More Pastranaland Fun!

    In the latest edit from Pastranaland, Jaie Toohey, Beaver Fleming, and James Foster push the limits on BMX bikes and skateboards on Travis' compound. Pastrana even talks Jaie into trying something on a dirtbike that is probably not the best idea. Watch the video after the jump to see what went down!

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  • Pre-Order Kid Ink's New Album Now!

    The new album from Kid Ink titled "My Own Lane" officially drops on January 7th on iTunes but you can pre-order it now! When you pre-order you will also get four tracks from the album instantly. The tracks include "Show Me" featuring Chris Brown along with "No Miracles" featuring Machine Gun Kelly. Definitely some hot tracks to hold you over for another few weeks until the album drops!

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