• Hip-Hop Sightings

    Lots happening in the music world right now. Lil' Wayne just grabbed the cover of the new XXL magazine on newsstands now. Inside the mag, there are a few shots of Wayne wearing the black elephant prints with blue waistband. The photos were actually shot by skate photog Atiba Jefferson at P-Rod's private park. In the same mag there is also a three page feature on Kid Ink wearing the white with gold lettering Ethikas. Go grab a copy of this mag if you haven't already. Finally, one of the hottest up and comers Deniro Farrar chose the red elephants for his new video Burning Bills. If you don't have these prints yet, make sure you head down to a Tillys or Zumiez and grab some! See pics after the jump...

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  • The US Open Breaking Point

    Things hit the Breaking Point over the weekend in Huntington Beach during the US Open! We teamed up with our friends at Tillys to create a secret hideout spot for athletes to escape the madness of the US Open. Read who was there after the jump...

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  • EST Fest

    The 2nd annual EST Fest just came to a close. Click MORE to find out who was there and to see photos from the event!

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  • Alumni Collab Part 2 Drops Friday

    The white oreo colorway of our Alumni collaboration is dropping online this Friday right here on ethika.com. The black colorway is out now and available at dope.com/alumni and at Tillys. This white color could be the hottest of the summer so don't sleep on it or it will be gone! Follow our twitter and instagram to see exactly when these are going to drop on Friday. See more pics after the jump..

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  • James Haunt Collaboration

    We are stoked to announce a new collaboration with artist James Haunt. This collab has been in the works for quite a while. James has been one of the most sought after artist by many of our athletes for custom pieces. You probably have seen his work before and haven't even realized it. If you see a pair of lips or some shades, the piece probably belonged to James. The limited edition Ethikas will have an all over print of some of James' signature artwork and will drop this Friday at 10am Pacific time here on ethika.com. There are only 200 pairs for sale in sizes small-xl so don't sleep in or they might be gone. Check out some pics of the pair after the jump...

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  • Street League Sells Out LA

    Street League returned to Los Angeles in front of a sold out crowd at USC's Galen Center. Read results after the jump...

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  • Sub Zero Dropping Tomorrow

    The new Sub Zeros are dropping here on www.ethika.com tomorrow! The pair is designed with a special cooling fabric designed to keep you cooler during your daily grind. Watch our instagram to see when they drop and then head to the SHOP section of the site to grab a pair.

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  • Street League Ticket Giveaway

    We are giving away some tickets to Street League in Los Angeles this weekend on our instagram! Go look us up and find out how to win @ethika.

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  • Kid Ink Visits Tillys

    Tha Alumni x Ethika collab is now available at Tillys stores across the country! Last week, Kid Ink stopped by the Tillys store in Northridge, CA to sign some autographs and hang with the fans. If you haven't got pair yet, go grab some before they are gone. Watch the video from the event after the jump...

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  • Meet Kid Ink Tomorrow

    If you are anywhere around the So Cal area, come out to Tillys in Northridge, CA tomorrow (Thursday) at 5pm to meet Kid Ink. Ink will be signing to promote the new Alumni x Ethika collab that is available in all Tillys stores now! See all the details after the jump...

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