• More Pastranaland Fun!

    In the latest edit from Pastranaland, Jaie Toohey, Beaver Fleming, and James Foster push the limits on BMX bikes and skateboards on Travis' compound. Pastrana even talks Jaie into trying something on a dirtbike that is probably not the best idea. Watch the video after the jump to see what went down!

    Read More

  • Pre-Order Kid Ink's New Album Now!

    The new album from Kid Ink titled "My Own Lane" officially drops on January 7th on iTunes but you can pre-order it now! When you pre-order you will also get four tracks from the album instantly. The tracks include "Show Me" featuring Chris Brown along with "No Miracles" featuring Machine Gun Kelly. Definitely some hot tracks to hold you over for another few weeks until the album drops!

    Read More

  • Bretz Takes Down Shaun White at Dew Tour

    It was a huge weekend in Colorado for the first contest of the year - The Dew Tour. The contest was even more important this year, as it was an Olympic qualifying event. This was particularly important for the pipe guys because the US Team is stacked. Read more and check out some pics after the jump...

    Read More

  • KROQ Almost Acoustic Christmas

    The Holidays are here and that means so is the KROQ Almost Acoustic Christmas! We were invited backstage to the artists' lounge to kick it with the bands from both nights. Bands like Queens of the Stoneage, Lorde, Kings of Leon, Fitz and the Tantrums, The Neighborhood, and KROQ hosts Stryker and Dr. Drew all came through. Everybody was so hyped on Ethika so it looks like our rock familie just got a little bit bigger! Check out some pics from both nights after the jump...

    Read More

  • Not Just For Guys

    Ladies! Ethikas are not just for the guys. We get calls every single day from our athletes and artists saying they need more Ethikas because their girlfriends and wives steel all of them! Class meets sexiness. Try a pair now!

    Read More

  • Black Friday/Cyber Monday Success

    Our Black Friday and Cyber Monday promotions were a huge success. We just wanted to thank every single person who placed an order with us. To show our appreciation to those of you who bought on Black Friday, we included a free extra pair in every single order. The gold waistband has been shipped and we will wait til the winner receives it to announce it. We don't want to ruin the surprise. Thanks for all the support! We had literally thousands of orders come through on Monday and hopefully a lot of you are reading this blog wearing your first set of Ethikas. Welcome to the familie!

    Read More

  • Pastranaland Revealed!

    A couple weeks ago we teased you with some pics from the madness that went down at Travis Pastrana's house last month. Well the Nitro Circus has decided to start releasing new video footage every week from the event. The first two edits are from TP and Trevor Jacob. See the footage and some exclusive photos after the jump...

    Read More

  • Black Friday Limited Editions

    This Friday will be launching some very limited editions of the staple on our site. We took five different colored waistbands and put them on black staples. We are calling this the Black Mystery because you won't know what color band you are getting until they arrive on your doorstep. All of the colors are made exclusively for Black Friday and once they are gone they are gone. Here is where it gets fun. One lucky winner will receive a gold waistband pair. That person will receive a month's supply of Ethikas (12 pairs). We will make sure if you order more than one pair you don't get the same color. Each pair will sell for $22.95 (same price as the regular Staples) and will be made available on Friday. Good luck and get these limited editions before they are gone!

    Read More

  • Nyjah Huston New Video Part

    Two years ago, Nyjah Huston dropped his Rise and Shine video part that left the skateboard world in awe. Since then he has continued to rise to arguably the best street skateboarder on the planet. Along with winning every major contest, Nyjah has spent the last two years putting in work in the streets. Today, DC and Thrasher Magazine released his new video part "Fade to Black." Congrats Nyjah, this is only the beginning. Watch the video after the jump.

    Read More

  • Kelia Moniz Wins 2nd World Title

    Congrats to Kelia "Sister" Moniz on winning her 2nd consecutive Womens Longboard World Championship. Read more to see what Kelia has to say about her win...

    Read More