• Limited Edition St. Patricks Day Ethikas

    Having trouble deciding what underwear to wear under your Irish kilt? Well we will have just the solution for you this St. Patricks Day. On Monday morning we will be putting up a very limited amount of kilted Ethikas here on our site. Keep your eyes on our twitter and instagram to see when they are dropping. Hopefully the luck of the Irish will be on your side and you can grab a pair before they are gone!

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  • The Kitchen Pro/Am

    The annual Kitchen Pro/Am contest put on by Brett Banasiewicz is fast approaching. If you are anywhere near South Bend, IN and ride BMX, you are going to want to check this out. They have divisions for everyone. Head over to www.thekitchenskatepark.com for more info!

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  • Artist Spotlight - Rookie

    One day you're sitting in high school and the next you are in rehearsal for a nation-wide music tour. That is what happened o JP Cappelletty. Red the full story and see pics and video after the jump...

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  • Sheckler Signature Sold Out

    This morning we released the limited edition Sheckler Signature Ethikas with a gold waistband. Red has always been Ryans favorite color and the gold waistband represents Ryan still holding the record for youngest X-Games gold medalist. The pair sold out in just a few hours so congrats if you were lucky enough to grab a pair!

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  • New Color Dropping Friday

    Keep your eyes on our site on Friday for a new color of the Staple. It will be a limited edition and will sell out fast so make sure to grab them as soon as they drop! Hint: Gold

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  • Chino Visits So Cal

    Our young boss of the streets Chino came out to Southern California for a few days to escape the Baltimore cold. Chino came by the office to check out the new line and give his feedback. Click more to see some pics of what Chino got up to while he was here...

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  • Warehouse Sale This Saturday

    We teamed up with our friends from YeaNice and are doing a one day only warehouse sale this Saturday in San Clemente. The Red Bull girls will be there passing out drinks and it is a great chance to get some HUGE discounts on Ethikas! Come out and hang with us from 10-4 this Saturday!

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  • Ethika and Mike Smith

    The most important thing to us is bringing people together and giving back. We have created amazing opportunities to bring people from different sports, backgrounds, and places together. Our familie is so unique but are all tied together with shared goals and visions. This morning, Ethika founder Malcolm McCassy, Ryan Sheckler, and Chino Braxton all came together to go listen to Mike Smith speak to a couple thousand high school kids. Mike started a charity called Skate for Change where he goes to the worst poverty stricken cities in America and skates around passing out he most basic supplies to the homeless people to help them survive. Mike's movement grows and grows every year. Today he has companies like Red Bull and organizations like the Sheckler Foundation supporting the Skate For Change. The talk Mike gave to the kids was amazing and encouraged them to be nice. Nobody is better than anyone else. So today, wherever you are, we encourage you to do something nice for someone, even if it is very small. Spread kindness and positivity. As Mike says, speak for the silent and stand for the broken. You will be seeing much more from Mike and our familie in the near future. Make sure you follow him on instagram @mikesmithlive. Check out photos after the jump...

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  • Save the Date Orange County

    If you are around Orange County, CA on Saturday March 8th, you are going to want to make your way to San Clemente. We will be releasing more details on Monday but lets just say you will be able to get your hands on some very inexpensive Ethikas! Stay tuned...

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  • Welcome to the Familie Theotis

    We couldn't be more stoked to have Theotis Beasley join our familie. Theotis is one of the sickest street skaters to ever step on a skateboard. His new part in the Nike SB video Chronicles II will back that up. On top of his talent on the skateboard, Theotis is one of the nicest and humble humans. He is a perfect fit for our crew. Welcome Theotis!

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