• Black Friday/Cyber Monday Success

    Our Black Friday and Cyber Monday promotions were a huge success. We just wanted to thank every single person who placed an order with us. To show our appreciation to those of you who bought on Black Friday, we included a free extra pair in every single order. The gold waistband has been shipped and we will wait til the winner receives it to announce it. We don't want to ruin the surprise. Thanks for all the support! We had literally thousands of orders come through on Monday and hopefully a lot of you are reading this blog wearing your first set of Ethikas. Welcome to the familie!

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  • Pastranaland Revealed!

    A couple weeks ago we teased you with some pics from the madness that went down at Travis Pastrana's house last month. Well the Nitro Circus has decided to start releasing new video footage every week from the event. The first two edits are from TP and Trevor Jacob. See the footage and some exclusive photos after the jump...

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  • Black Friday Limited Editions

    This Friday will be launching some very limited editions of the staple on our site. We took five different colored waistbands and put them on black staples. We are calling this the Black Mystery because you won't know what color band you are getting until they arrive on your doorstep. All of the colors are made exclusively for Black Friday and once they are gone they are gone. Here is where it gets fun. One lucky winner will receive a gold waistband pair. That person will receive a month's supply of Ethikas (12 pairs). We will make sure if you order more than one pair you don't get the same color. Each pair will sell for $22.95 (same price as the regular Staples) and will be made available on Friday. Good luck and get these limited editions before they are gone!

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  • Nyjah Huston New Video Part

    Two years ago, Nyjah Huston dropped his Rise and Shine video part that left the skateboard world in awe. Since then he has continued to rise to arguably the best street skateboarder on the planet. Along with winning every major contest, Nyjah has spent the last two years putting in work in the streets. Today, DC and Thrasher Magazine released his new video part "Fade to Black." Congrats Nyjah, this is only the beginning. Watch the video after the jump.

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  • Kelia Moniz Wins 2nd World Title

    Congrats to Kelia "Sister" Moniz on winning her 2nd consecutive Womens Longboard World Championship. Read more to see what Kelia has to say about her win...

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  • Felipe Gustavo Turns Pro

    We want to send a huge congrats to Felipe Gustavo on becoming Plan B Skateboards newest pro. He is the first AM skater Plan B has turned pro in over a decade, and many consider it long overdue. For those of you who are unfamiliar with Felipe's story, it's one of the best in skateboarding. Read More...

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  • Travis Pastrana and the Nitro Circus

    A few weeks ago Travis Pastrana invited the Nitro Circus crew out to his compound in Maryland for a week of fun. And when I say "fun" I mean to try a bunch of stuff that could result in serious injury for $1 bets. The whole week was top secret and the footage is being saved for an episode of Nitro Circus on MTV2. So for instance, we couldn't tell you that Travis was trying _________ on his dirtbike and landed a _________. Unfortunately, we also can;t tell you that he flew out ________ to try a _________. Here are some pics after the jump to tease you until the show airs on MTV2 later this year!

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  • Zak Hale wins Rail Days

    Big congrats to Zak Hale for taking the top spot at the Burton Rail Days contest over the weekend in Tokyo. Zak has been hitting the streets hard for years now and has made it clear he is on his way to pushing rail riding in snowboarding. Check out a clip of Zak's winning run after the jump...

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  • Kelley James - Marinade

    Check out the new video from Kelley James - "Marinade" and keep an eye out for Ethikas at the end of the video! Go get KJ's new album The Pattern Transcending on iTunes now!

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  • Machine Gun Kelly - Swing Life Away

    Here is the new video from Machine Gun Kelly for "Swing Life Away". Refreshing to see a story put back into music videos. If you haven't downloaded the Black Flag album yet, do it...it's FREE! Watch the video after the jump....

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