• Summer Drop II Tomorrow

    We will be dropping three new styles tomorrow morning as part of our Summer II drop. The drop will feature white with red/white/blue waistband, yellow and black elephant print, and the long awaited Alumni collab pair. Pay attention to our social media to see when the collab goes live on the site. It will sell out fast!

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  • New Leopard Print Now Available

    The new leopard print is now available at Tillys online and in stores! Go head down to a store and grab one for yourself. They will also be available at Zumiez very soon.

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  • Alumni Collab Drops Friday

    The wait for the Ethika x Alumni collab is finally over. Read when and where you can grab a pair after the jump...

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  • Agenda Tradeshow This Week

    Rise and Shine! It's time for Agenda again! If you plan on coming to Long Beach make sure to stop by our booth (B24) and see the new line. For appointments email josh@mpulsegroup.com.

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  • EST-Fest Lineup Part 1

    Part 1 of the lineup for Machine Gun Kelly's EST-Fest has just been released. There are some big names like Juvenile and Nipsey Hussle that have already confirmed. Modson and Caked Up are also already on the list. Rumor is there are some still some big artists that will be announced as the event gets closer. If you haven't booked your tickets yet, get on it now www.est-fest.com. See the full part 1 lineup after the jump...

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  • Street League Chicago

    Full recap of the Chicago Street League event with photos after the jump...

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  • Kid Ink - More Than a King

    Kid Ink dropped his new video for "More Than a King" last week. Watch it after the jump and look for the Ethika x Alumni collab dropping soon!

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  • Summer Collection Part 1 Drops Friday

    Part 1 of our new summer styles drops Friday right here at wwww.ethika.com. The new styles have started shipping to stores as well so call your local Tillys or Zumiez and see if they have them!

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  • World Cup Ethikas Now Available

    The US National Team starts their quest for a World CUp title today in Brazil. We sent out 100 of these custom boxes to our athletes and friends. The white US Ethikas and the red shoelace are available now on the shop section of the website. Get them before they are gone!

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  • World Cup Collection Launches Tomorrow

    We are releasing three very limited edition Ethikas to celebrate the kickoff of the World Cup. The three colorways will be US Home, US Away, and the host country Brazil. Each color will come with a shoe lace as well. Get these pairs before they are gone and root on your favorite team in the World Cup! Brazil's first game is tomorrow and the US will kick things off on the 16th. Check out all of the pairs after the jump...

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