• Kid Ink On Tour NOW

    Last week Kid Ink started his My Own Lane US Tour. The Alumni crew is already setting the tone to make this one insane tour. Just two nights ago Macklemore surprised the crowd and joined Ink on stage. The tour hits So Cal this weekend and early next week. Check the dates after the jump and see when it comes to your city...

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  • Of Mice and Men Finish Tour in San Diego

    The Of Mice and Men crew just finished their tour with Bring Me the Horizon this past weekend in San Diego. We grabbed Ryan Sheckler and Sage Kotsenburg and headed down to San Diego to see the last shows. Austin Carlile and the boys did not disappoint! The SOMA venue was sold out both nights and these kids went hard in the paint! Check out photos from the shows after the jump and look for OMM to headline some of the Warped Tour dates this summer. Oh...and get their new album Restoring Force on iTunes now if you haven't yet!

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  • Ethika Welcomes Matt Hoy

    Our friends and Australian partner Lusty Industries are proud to announce a newly signed partnership with global iconic surfing legend Matt Hoy. Read more about the newest member to our familie after the jump...

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  • Kid Ink Goes Platinum

    Congrats to Kid Ink who's first single off, "Show Me", has just went certified platinum. The single features Chris Brown and has been blasting on radio stations for the last few months. The album My Own Lane is available on iTunes now so go grab it if you haven't already. Ink is also just starting his US Tour so go to www.kidinkmyownlane.com to see when he is coming to your town!

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  • Colors Back In Stock

    Spring is here so we wanted to make sure we had plenty of bright colors available here on the site. We just restocked the green and red in all sizes and then added pink to the collection. If you don't have these colors yet, get them now! Stay tuned for new product soon...

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  • Nyjah Huston Wins Tampa Pro

    The skateboard contest season has officially started this last weekend with the Tampa Pro. Nyjah Huston picked up pretty much where he left off at the top of the podium. Chaz Ortiz showed that he is healthy again and ready to make a comeback finishing 2nd right behind Nyjah. Congrats to Shane O'Neill as well for taking home the best trick title as well. Watch the video of the finals after the jump...

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  • Artist Spotlight: Kelley James

    This week we want to take a look at one of our oldest friends and one of the most all around talented artists we know - Kelley James. Read more about him and watch his freestyles after the jump...

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  • Danny Garcia Remains Undefeated

    Danny Garcia continued his undefeated streak over the weekend defeating Mauricio Herrera. The fight came down to a majority decision for Garcia. Read the full article and fight report after the jump...

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  • St Patricks Day Pairs Sold Out

    This morning we released 300 pairs of a limited edition kilted pattern Ethikas here on the site. All sizes were sold out in just under an hour. Thanks to everyone who bought some and keep your eyes peeled on our twitter and instagram for the next pair of limited editions!

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  • The Story of Theotis

    We came across a really cool episode of Epicly Later'd of our newest familie member Theotis Beasley. The boys at Vice did a great job of capturing his unique story. Check out the clips and see why he is a perfect fit for our crew.

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