• New Girls Colors Available Now

    Two new girls colors are now available on the shop section of the site! Army camo and red elephant print in both the Cheeky and Staple styles are the two newest colors to hit the girls line. Add these to your collection and look for two more new colors dropping next month!

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  • Toddlers Now Available

    You are never too young to have your first pair of Ethikas. We wanted to make sure of this by releasing the first toddlers pair of Ethikas! Now the little ones can feel cool just like dad. They come in a 3-Pack and are now up on the SHOP section of the site.

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  • 2014 Street League Schedule

    The 2014 Street League schedule just got released yesterday and there are some big changes. The League will be making stops in Los Angeles, Chicago, and ending things in New Jersey. Check out the dates and some of our favorite photos from last year after the jump...

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  • What Are Your Essentials?

    Our friend Lindsay Weber from Beats by Dre just had her essentials featured on Hypebeast. We want to see what your essentials look like. What do you carry with you everywhere? What do you match your Ethikas to? Post your pics on instagram or twitter and hashtag #ethika and we will check them out!

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  • New Colors Up Now

    We have two new colors now available in the SHOP section of the website. Heather green and burgundy will get you ready for summer. Make sure to follow us on twitter and instagram @ethika for more news on when new styles will be dropping. Check out more pics after the jump...

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  • Boys Ethikas Now Available!

    The time has come for you to give your young ones a little more style! The kids can finally feel cool like mom and dad. Boys Ethikas are now available in the shop section of the site and come in Small (6-8), Medium (8-10), and Large (10-12). Toddlers will be available next week as well!

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  • RV Makes it 4

    Ryan Villopoto took another step over the weekend towards becoming the greatest supercross rider of all time. Ryan won the race at Metlife Stadium in New Jersey, giving him enough points to secure the 2014 supercross championship. RV is the only rider other than Jeremy McGrath to win 4 titles in a row. Congrats to Ryan, his family, and his team on another great year and happy we could be there with you along the way!

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  • Throwback Photos

    In honor of Throwback Thursday we dug up some old photos that you guys might enjoy. Some of these Ethikas are the original samples from 10 years ago. Always fun to look back and see how far the brand, and the people that made it, have come. Enjoy the photos after the jump...

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  • Happy Birthday MGK (Sail Video)

    Happy Birthday to Machine Gun Kelly! Most people just get presents for their birthday but MGK has given one to all of his fans. Not surprising if you follow him. Anyway, earlier today he released a new track called Sail and just minuted ago they dropped the video for it. If you look closely, you will see MGK rocking a special limited edition pair of Ethikas that we made for him last year that say Lace Up on the waistband. We never sold these and not too many people even knew we ever made them. Watch the video after the jump...

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  • Mike Smith at Pacifica High School

    Mike Smith came down to So Cal for a few days to speak to some kids. We met up with him and Kelia Moniz at Pacifica High School to listen to his message to the kids. Read more about the talk and check out some pics after the jump...

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